Design & innovation with digital bricks

Building new worlds of play.

An agency of highly experienced LEGO® Masterbuilders, building for the world's biggest brick-based games, animations and experiences.

See the work
What we create

Everything digital brick experiences need.

Selected work

Brick building for the big titles.

Cephas Howard · Founder & Chief Play Officer
Cephas Howard · Founder & Chief Play Officer
The founder

Run by a master brick innovator.

Play Institute is led by Cephas Howard — former Director of Digital Play Innovation at LEGO®.

Across twelve years in Billund he led the work behind LEGO® Worlds, the LEGO® board game line, the LEGO® Life app and LEGO’s first VR and AR experiences — then helped launch LEGO Ventures. In 2019 he started Play Institute to bring that craft to studios building the next generation of brick play.

12 yrsInside LEGO innovation
2019Studio founded, Billund
Worlds of play
The studio

A design studio for bricks.

We operate as a design studio with design management and production support next to our amazing team of masterbuilders. This makes us consistently deliver world-class output, and do it fast.

Harm van Beek

Harm van Beek

Design Lead & CTO

Harm has combined design and technology in many LEGO projects: innovating digital experiences in the lab, designing smart products that went to market and creating experiences for the LEGO House.

Molly Hahn

Molly Hahn

Studio Management & Production

Molly has experience running a successful business based on her art, building a community and creating and distributing many products. She keeps every project on track from kickoff to final delivery.

The designers
Kevin
Kevin
Thomas
Thomas
Sergio
Sergio
Caleb
Caleb
Dan
Dan
Ties
Ties
Trusted by
LEGO SYSTEMEPIC GAMESSONYGUERRILLASTUDIO GOBOPASSION PICTURESLEGO SYSTEMEPIC GAMESSONYGUERRILLASTUDIO GOBOPASSION PICTURES
Get in touch

Need to create
a world?

Tell us what you're making — a game, an experience, a film. We'll help you bring it to life, brick by brick.